The Action Network has inked a deal with the National Hockey League to provide content to the league’s platforms.
The partnership includes:
- Expert analysis in written content on every NHL playoff game
- Weekly betting video show hosted by Action NHL experts
- Action Network experts appearing on NHL podcasts
- Two product placements on NHL.com
“The NHL has always been at the forefront of finding new and creative ways to serve fans,” said Chad Millman, Chief Content Officer at Action. “We’re thrilled to continue that tradition by bringing the best betting content to their platforms.”
The Action Network will lean on its betting expertise and trust among its existing audience to provide entertaining and informative content for bettors and non-bettors alike.
The Action Network already counts several professional sports leagues among its partners, including the PGA TOUR, NBA, and MLB.